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Westwood Cycle

shopFor over 70 years, cyclists, friends, and family have trusted Westwood Cycle for all of their cycling needs. With more than 500 bicyles in stock for children and adults, and more than 300 on display, they have a bicycle for everyone.   Between Mark, Allan, and Clark they have more then 100 years of bicycle sales and service experience. The staff are all bicycle junkies, and ride nearly every day whether it’s on the road or on the trails.  The shop is located at 182 Third Ave, Westwood, NJ 07675, (p) 201-664-1688.

The Recovery TeamRecoveryTeam

A leader in advanced rehabilitation & sports performance services for the serious athlete with cutting edge recovery & training techniques.


Using lightweight, race-proven Advanced Composite material, Giant engineers created a high-performance frame that was designed as a single high-performance system. From the all-new oversize OverDrive 2 headtube and fork to RideSense, an ANT+ compatible sensor built into the frame, and the all-new ride-tuned Giant WheelSystem, it’s all designed with a common goal: optimized system performance. The frame also features the MegaDrive oversize downtube and the stiff, efficient PowerCore bottom bracket.

Country Choice Organic

This sponsor was researched by Kim Aspholm by simply picking up the product box of a product that she and Roger already liked and used for some time. She contacted the owner of the company directly and found a wonderful individual who was ready to give FinKraft and its ventures a shot. We are very delighted to have found this company.

It all started in 1995, at a natural food expo with a simple bowl of oats. Rather than offering samples of hot oatmeal in paper cup they turned their samples into cookies. Since the early beginnings, Country Choice’s mission has been revolved around making great tasting, organic food with simple ingredients. All of their products are made with a minimum of 95% organic ingredients, qualifying for the USDA Organic seal. Their products are sold in retailers all over the country or from their website.


Through the efforts and connections of Country Choice Organic owner we were further connected to Barilla and Wasa who are fantastic product sponsors and have already contributed to our Tucson Arizona 2010 camp and will once again be part of the 2011 projects including team product sponsorship.

It all began in Parma in 1877 in a shop that made bread and pasta.

Barilla is now one of the top Italian food groups: a leader in the pasta business worldwide, in the pasta sauces business in continental Europe, in the bakery products business in Italy and in the crisp bread business in Scandinavia (Wasa).


Wasa is being brought to us at FinKraft by the same source as Barilla and represents are very welcome addition to our product spectrum. Roger is very fond of this Swedish flatbread and it is a camp favorite!

Wasa is the world’s largest producer of flatbread. The Swedes eat more flatbread than any other people in the world, almost 4 kilograms per capita. Wasa’s largest markets outside Sweden are the other Scandinavian countries and Germany, closely followed by Poland, the Netherlands, France and the U.S. However, flatbread as a category exists almost everywhere.

The head office is in Stockholm, Sweden, and the company has flatbread production facilities in Filipstad in Sweden, Celle in Germany and Hamar in Norway.

The name Wasa has its roots in an old Swedish word, “vase,” which means sheaf. Since the 14th century, the coat of arms of the first king of Sweden, Gustav Vasa, and his family has featured a stylized sheaf.


We have looked for some time to get a connection to a solid tire producer who can provide for the highest product quality while also be willing to work with us on a grassroots level. We found just that with Schwalbe and Schwalbe has already provided us with great pricing for our past camps.

SCHWALBE, with world headquarters in Reichshof-Wehnrath, Germany, is the foremost bicycle tire company in all of Western Europe and now in North America!

Schwalbe tires have won many tests over the years in terms of lowest rolling resistance, durability and overall quality.

Verge Sport

Our team uniform designers at Verge are consistently working closely with Roger on his own design ideas and input. Their great knowledge and flexibility combined with personal friendships we share with them make them our logical choice for the team kit supplier. They use the highest industry fabrics to provide you with super fitting great looking clothing.

Verge Sport™ was founded by cyclists who identified a need for a new kind of clothing supplier – one that could give special attention to product quality and customer service. We’ve made it our business to know what cyclists need; we’ve made it our passion to provide it. Numerous cyclists already know that our clothing and customer service are world class. Returning customers will see that we’ve taken our designs, materials and customer service to new levels.

GU Energy

Athletes everywhere appreciate the taste, convenience and performance enhancing benefits of GU Energy Gel and Roctane Ultra Endurance Energy Gel. But few give much thought to how or where these gels are produced and packaged. You might be interested to learn a bit about the GU factory and the exceptional care that goes into every packet we create.

As we mix each batch of GU, the formula for every flavor is double checked against the super-secret master recipe. Our Director of R&D sources only the highest quality ingredients and happily rejects raw materials if they are off spec. He also oversees the production process from soup to nuts, ensuring precision in the mixing process. Texture, taste, pH? all good? He’s also the in-house go-to guy for our never ending sports nutrition questions – we make sure he puts his degree to good use!

Turkish Kitchen

Our friend Ilgar Peker is the proud owner of this highest rated Turkish Restaurant in New York City for many years now. He takes great pride in every little details from the time you arrive, to service and of course the authentic and delicious Turkish Cuisine. Turkish Kitchen has won every NYC food award in its category and Roger and Andreas have had some outstanding meals there with their families and friends. The FinKraft Cycling Team is most excited to be partnering with Ilgar who himself is an avid athlete and who will be competing in the Half Ironman later this year.

Here is a short restaurant description:

Three-dimensional triangular panes of glass alternating in convex and concave zigzags create an eye-catching façade through which passersby can examine Turkish Kitchen’s sumptuous, sunken dining room, which is bathed in the Turkish flag’s blazing shade of red. Red fabric drapes over the seats and the red walls are lined with dangling cobalt blue candleholders and vases full of daffodils. Dim spotlights complete the beguiling effect and set the stage for the enticing eats to come. Well-suited for nibbling and sharing, the wide array of cold and hot appetizers covers delicately spiced, creamy yogurts and pastes—like hummus and mashed eggplant—as well as stuffed vegetables or Içli Köfte, grainy, warm wheat patties filled with ground lamb, pine nuts, black currants, and walnuts. Next up are their marvelous meats. The Yogurtlu Karisik—thin strips of char-grilled chicken and melt-in-your-mouth lamb over charred pieces of spicy pita bread. Among other skewered and stuffed entrees is the unusual Manti: a dish of tiny, ravioli-like beef dumplings that come with in a mild mint and sumac sauce. At dessert, the server brings around a platter of puddings, cakes, and shredded wheat confections, with honey and flavored with nuts and apricots. Compliment the sticky sweetness with a cup of delicious, muddy Turkish coffee or have another look at the drink list, notable for a handful of old-fashioned cocktails and the fruity house special.

You have to go there to see it and appreciate it!